Founded in 1995, with roots going back to the sport’s first days, Liquid Force has become the leader in wakeboard related products and apparel. Founders Tony Finn and Jimmy Redmon were two pioneers in the sport of Wakeboarding credited with creating the sport.
Finn was the developer of the Skurfer which is largely regarded as the product that put wakeboarding on the map, and Redmon is regarded as the most influential and creative designer of products since the sports inception. Working together, they have helped grow Liquid Force to the top within the wakeboarding segment. With the additions of a wakeskating, wakesurfing and kiteboarding division, as well as a core retailer apparel program, sales for the Encinitas, CA based company now commands a large percentage of market share.
Liquid Force advertises with prime placement in all major wake and kite media outlets, such as Alliance Wakeboard Magazine/Alliancewake.com, Transworld WAKEboarding Magazine/wakeboardingmagazine.com, and others.
Having twice won the WSIA “Manufacturer of the Year” award, Liquid Force is dedicated to RELENTLESS INNOVATION, progressive design, maximum functionality and unparalleled quality.
Supported by a superior team of athletes, Liquid Force events include the Free For All Cable Park Series as well as the world famous BROstock double up contest.
A group of kiteboarders and windsurfers who loved everything in the extreme wanted to go after stronger winds and bigger waves in harsher conditions. Passionate as they were about kiteboarding and windsurfing they felt that the majority of the existing equipment on the market was holding them back, so they decided to break out on their own and fill the gap. They set out to create kite and windsurfing equipment that was durable and able to support a rider in extreme conditions allowing the rider to go harder, faster, higher... This was 2002, and the beginning of the Mystic journey.
Mystic aimed to create a range of equipment that embraced modern technologies and techniques, which in combination with the riders' natural physical skills would allow them to reach and even surpass their maximum potential. Mystic wanted to create products that push riders further, allowing riders to break all the existing boundaries and take the sport to a totally new level. „Why follow when you can lead” - this has become the Mystic philosophy.
Radar was founded and led by skiers who have instilled in us the passion to push beyond the norm and make better products. This passion fuels our desire to innovate and create. It means early mornings and late nights, red eye flights followed by dawn sessions, lead us to conversations that flow to progression.
The Ronix Wakeboard company was started just a few years ago by some of the biggest names in the wakeboard industry. The company based on the world first wakeboard manufacturer company, former creator of Obrien and Hyperlite and HO brands. With a proven track record the Ronix wakeboard company has started to make some headway in the wakeboard industry. The Ronix wakeboard company has a great line up of wakeboards, and a dozen of top quality bindings, and a full line of accessories. Some of the top riders in the industry have joined the Ronix wakeboard company such as Danny Harf, Chad Sharpe, Parks Bonifay, Adam Errington, Reed Hansen, and Emily Copeland Durham.
Owning the longest sales and manufacturing experience of the industry, Ronix gained 2nd position as market leader brand along with Liquid Force. Since the launch in 2006 Ronix markedly exceeded the competitor Hyperlite sales. A really notable Ronix product is Danny Harf’s choice, the "One Board". The signature wakeboard for Harf has a thin profile to reduce the swing weight. Harf created a clean center bottom design giving this Ronix wakeboard a good launch off the wake. Combine this wakeboard with the Ronix One Binding and you have the setup Danny used to land the first 1260 in the sport of wakeboarding. Under the „Radar” sub-brand, Ronix sells professional monoski and hobby water sport apparel.
Billabong, the number one surf fashion brand worldwide, has been built on premium quality, innovation and forever listening to its core action sports consumer.
Founded by Gordon Merchant in 1973 by the world class breaks at Burleigh Heads, Billabong remains located just down the road on the Gold Coast, Australia where it all began. Now with major operations also in Irvine, California and Hossegor, France, Billabong is available across 100 countries.
Billabong’s team riders have a history that stretches back decades but the brand has focused on continuing to connect with a new generation, with digital strategies seeing a tremendous global social media growth across channels in the last couple of years.
On the WSL world tour the brand’s two marquee events have record viewership, and Kelly Slater (11 times world champ) pretty much summed it up in saying: “Well...I guess if you had to pick two events on tour to win, the Billabong Pipe Masters and the Billabong Pro Tahiti are probably at just about the top of any person’s list on the planet, right?”
Follow is a wakeboarding wearables and accessories company foundered in 2010. We are committed to creating products with quality that you can touch and feel. From materials, to function and finish, we take no shortcuts.
Staying true to our earliest motivations, we created a brand, undistracted by fads, that we and our friends are proud to wear. Making our lifestyle our work and our work our lifestyle. Focused on our vision of building better product, Follow lives and breathes this sport. Follow began in 2010 with a line of tow handles and a few small accessories built with a few simple rules in mind “no gimmicks, no bright lights, just good quality product that works”.
Today follow is known for a wide range of essential riding accessories and wearables, one of the most epic and diverse teams in the industry and a passion for creating the best possible products for the rider, all while keeping the same core belief ingrained in every piece.
From empty concrete pools in Southern California to the epic runs of the Colorado Rockies, Action Sports participants have always found a way to adapt and push forward; a mindset Pro-Tec engineers embrace while aggressively pursuing new innovative designs. So whether you’re a backcountry powder-hound, a handrail destroyer, or an everyday resort cruiser just learning to shred, Pro-Tec’s extensive line of helmets caters to any rider who wants the classic Pro-Tec look with proven protection.
Founded in 1973, Pro-Tec is the original skateboard protective gear brand, featuring the market’s most recognizable style of helmets. Pro-Tec designs are often imitated but never truly duplicated; that's because no other action sports brand has 40-years of heritage producing the most stylish and technologically advanced protective gear.
Today Pro-Tec delivers the very best in modern protective equipment with a broad range of impact technology for a variety of sports. No matter your sport, no matter your style, Pro-Tec has a helmet for you. Look through our full product line for details on what matches your needs. Meet our team riders or find unique content on our blog. Educate yourself on how Pro-Tec is doing more than just keeping you safe; it’s pushing you forward.
Triple Eight is a company which sets its mind on everything that is pure, authentic and soulful in skateboarding and beyond, much like New York City itself, where they are based. For the past 15 years, Triple Eight provided action sport enthusiasts with the highest quality protective gear, covered them from head to toe and allowed them to push their limits while being safe. They deliver craftsmanship, innovation and style at once. Triple 8 products are utilized in a variety of action sports that include skateboarding, snowboarding, inline skating, biking, wakeboarding and more. Whether you are the veteran pro, the aspiring amateur or a first timer, Triple Eight has you protected.
Straight Line was founded in 1986 on the principal idea that better quality ropes and handles were needed in the wake and water world. Twenty-three years later, Straight Line is still the trusted brand across the globe for wakeboard ropes, handles and accessories. Straight Line works relentlessly to design new and improved gear each year, providing riders with the most comfortable, functional, and durable equipment. We Offer a wide range of boat accessories, main lines, handles, and tube lines.
Bern is a private, family-owned helmet company with a 14-year legacy of pioneering street-inspired gear that sets the tone for style, comfort, and safety on the streets, trails, slopes, and on the water.
Bern focuses on designing stylish, innovative, and purpose-built helmets that appeal to riders looking for something a little out of the ordinary. Being the original all season helmet brand, we are made up of people passionate about staying outdoors.
Born in 1991 on the shores of Lake Sammamish, Hyperlite has always been and continues to be a pioneer in the wake industry. As the sport of Wakeboarding grows, they grow with it - evolving their brand and creating revolutionary products.
They are free riders, contest riders, boat and cable riders. No matter your style or preferred method of pull, their diverse product line is designed to help elevate your riding. The result of thousands of hours of research and development from an innovative team of shapers, riders and manufacturers, they are focused on providing you the highest quality equipment that’s engineered to keep up with the ever changing landscape of our sport.
The Quiksilver logo, a cresting wave and snowcapped mountain, represents active sports and global excellence. Since its birth over 20 years ago, Quiksilver has maintained its commitment to performance, style, and endurance and has taken the message around the world. Quiksilver is a worldwide surf/board-riding lifestyle label based on authenticity and reputation for excellence. Their goal is to provide the market with purity of concept and provide the customers product they can wear with pride. Quiksilver's substance lies in its history, its product quality and innovation and its authentic connection to the extreme sports culture. In addition to Quiksilver, Pirate Surf, Que, Roxy, and Raisins represents their complete dedication to the outdoor lifestyle.
A celebrated name among surfers across the globe, Quiksilver, Inc. designs and distributes casual sportswear, beachwear, and snowboard wear, marketing its apparel under the Quiksilver, Roxy, Private Surf, Que, and Raisin labels. Although Quiksilver produced a broad range of apparel items for several distinct types of customers during the mid-1990s, the company's chief focus has been setting fashion trends for surfers. Founded by two young American surfers in 1976, Quiksilver recorded enviable success with its boardshorts, swimsuits, and other surfing apparel and accessories during its illustrious history.
Carver Skateboards was founded in 1996 by Neil Carver and Greg Falk in Venice, CA. as a way to bring the feel of surfing to the streets on flat days. In this video piece, Neil goes deep into the Carver Skateboard archives to show you how the original surfskate truck was developed.
The reason that Landyachtz skateboards stand out from the rest in terms of quality, value, and enjoyment is because of our attention to detail. When they started making skateboards 22 years ago, they didn’t realize how far they were going to push the boundaries of the sport, and the need for stronger, more precise equipment.
They began by skating the neighborhoods of North Vancouver, a city built on the side of a mountain. The products that were on the market in the late 90’s simply couldn’t stand up to the stress that we subjected them to on the steep and winding streets of their city. They soon realized that they needed bigger and better wheels, stronger and more responsive trucks, and boards that could survive constant abuse in sun, rain, and snow – sometimes in the same day.
Exploring ways of emulating snowboarding and surfing on land, Loaded began as a passion (obsession?) in the mid 90s. We scavenged Krypto Classics, Krypto 85s, Bones Hardcore wheels, every new-fangled truck we could find, and retrofitted every piece of wood or old snowboard we came across with trucks and wheels. The decision to start a company occurred in September of 2000 following a series of serendipitous events. After much trial and error with all kinds of materials and production methods, we launched our first board, The Vanguard, in June 2002.
We build what we want to ride. We are passionate about materials, are committed to environmentally conscious design and production, appreciate the subtleties of process (the devil's in the details) and are devotees of functionally driven design.
The ideation and design of all of our products are spearheaded by a small, project specific, in-house team followed by input from the entire in-house crew and select ambassadors. The strength of each project team is built on a foundation of trust, maximizing individual strengths/perspectives, accountability, intellectual rigor and constructive criticism. Egos and biased assumptions are challenged and the expectation is that each player brings a healthy dose of positivity and passion to the table. The upshot is both refined product and poignant personal growth.
Emerging in the mid-1970s, plastic injection- moulded skateboards were one of the finest & stylish skateboards out! With its sharp turns & small surface area, they are the perfect way to get you around town! Plus with its small size it never gets in your way and even fits in your backpack!
Your fun starts on a Penny.
It was summer 2001 and 21-year old founder Ryan Daughtridge had just crafted another set of prototypes for an afternoon session with the crew. All summer he'd been making skateboards and longboards in his dad's tiny woodshop, but he didn't have a name for his boards.
That day his cousin Mike crashed out and landed flat on a table in the ER with blood gushing from his mouth. Ryan looked down cringing and said, "Man your lip is bustin open, what should I do?"
Mike looked back and mumbled through his swollen mouth, "call the boards Bustin Boards."
And so it was and still remains, like the scar that still keeps Mike from getting dates.
The standard in longboarding trucks. Paris Trucks were designed to to turn. We’ve cut no corners and you’ll see that, as the care and quality shines through.
Around 2004, riding styles were changing drastically and the current skateboard trucks on the market were slowly becoming outdated. This is why Bear Trucks was created; to meet the demands for a better downhill skateboard truck. We started by making precision trucks that would withstand big wheels, high speeds and tight racing. The Smokies, as they were called, were a game changer and went on to dominate the downhill race circuit. Riders slowly began to push their limits outside of downhill racing and needed a truck for this purpose. Once again, Bear stepped up to the plate by creating a cast aluminum truck know as the Grizzly. This truck has been a staple for downhill skateboarders for years now and continues to receive design upgrades to match the new riding styles that skaters develop. By working closely with our team, we’ve witnessed a new hybrid style emerge and a need for a conventional geometry truck to match this progressive skating style. With the Polar Bear trucks, our riders have blended downhill, street, and bowl skating into a new progressive way of looking at skateboarding.
We have kept a close tap on what is going on with downhill skateboarding for the last 10 years and this had enabled us to make trucks that keep riders skating harder and pushing their limits. Our goal is to work hand-in-hand with skateboarders and make gear that enables them to push the limits of what people thought was possible on a skateboard.
At the end of 2010, Caliber Trucks launched. Caliber branded themselves as a truck designed for the growing freeride scene. We now think of freeriding as the most popular form of the sport. This made Paris, who had built up a reputation as good carving trucks, look a bit out of touch with the trends.
Caliber took the truck market by storm through their provocative ads and amazing team riders.
The community ate up Caliber. They were sexy, had good team riders, and most importantly, they were stable. Caliber brought to the table beefy hangers, lower degrees, and restrictive bushing seats to affordable cast trucks.
Established in Connecticut USA, Surf-Rodz started with the sole mission of offering a unique skate truck system that could adapt and appeal to any type of skating.
Orangatang wheels played a huge part in the development of sliding and freeriding. They introduced the world to stone-ground wheels, such as the Stimulus and Durians, which were ready to slide fresh out of their packaging. They have consistently worked with some of the world’s best downhill racers as well. Riders like Alex Tongue and Patrick Switzer have been dominating races worldwide on Orangatang 4 Presidents and In Heats. Aside from making amazing wheels they also make high performance bushings, the Nipples, that have won over the hearts of riders everywhere!
Abec 11 was born out of a desire to develop high performance products for skateboarders. By using state-of-the-art technology and high quality urethane, Abec 11 is able to deliver superior products at a reasonable cost for skaters. Its sub-brands, the Pink, Retro and subLime are all built for special purpose. The Pink was originally designed for girls, but now it’s used by all. The Retro brings back the old school look, combining it with state of the art materials. While subLime is mainly for skateboard / shortboard use.
We are a collective of minds from many places. Through many moments in time and speed we have devised our ultimate urethane constructs. We offer them to you humbly so that you might join us and funnel the cosmic forces with us.
USA made skateboards designed for street, park, pool, and downhill, with a reputation for outstanding quality, and price since 1998 in Brooklyn, New York City.
California lifestyle skateboarding & the Original LED Skate Wheel. No batteries required...EVER. Customize your board
With roots to Sunset Beach, CA, Sunset Skateboard Co. is the originator of the self-illuminating, light-up skateboard. Our Sunset Skateboards are made using high quality clear polycarbonate decks paired with our US Patent-pending Flare LED Wheels. Accept no substitutes.
The Khiro Skateboard Products have a simple mission on their mind from day one: To make the highest quality skateboard products using the most advanced manufacturing techniques combined with the best materials to provide the customers and skateboarders with the very best products in the World. The USA made bushings, truck bolts, king pins, spacers, risers and other hardware parts are reliable and affordable, hence among the most popular skateboard products in the world.
Shorty's has been producing quality skateboard hardware since 1991; since 1996 Shorty's has manufactured quality skateboard decks to meet the growing street skating scene. Shorty's skateboards have always and will always be made in the U.S.A.
UK based longboard truck company, leading the way with innovation and technology to bring you the ultimate ride. We pride ourselves in thinking out of the box, and not just repeating the same truck designs.
We manufacture to the highest standards available worldwide, utilising precision casting, cold forging, and CNC cutting to realise our designs and bring our trucks to you as we intended.
Blood Orange bushings are poured from the highest quality American made urethane available. We worked tirelessly with our riders to develop our exclusive Ultra-High Rebound formula to create a bushing that doesn’t lose its uniform leaning properties, which is essential for maintaining stability while holding turns at high speeds. Our bushings are available in three shapes and 5 duros to completely customize the feel of your ride.
Graham Buksa is the founding and owner of Rayne Longboards. Graham started the brand back in 2004 and pioneered many leading designs and the original bamboo fiberglass downhill longboard. Throughout his career he has managed Rayne, raced on the world cup circuit, and stood on many podiums for the Rayne downhill team. Graham continues to race, design, and pioneer new technology for Rayne products to keep the brand at the forefront of longboard progression.
We believe that exceptional products will create exceptional word-of-mouth advertising. All of our choices, from shapes, artwork and materials to staff and team riders, are based on building a unique prestigious brand. Our core expertise is manufacturing and product design.
Rayne Longboards leads the industry in product design with consistent technological innovation and a passion to create functionally and aesthetically superior boards. Rayne works hard to exceed every expectation of our global customers.
Brooklyn Workshop, Inc. based in Brooklyn, NY was founded by Alon Karpman in 2010. The company specializes in creating innovative urban riding machines and associated products. The Skatecycle—released in 2010—is Brooklyn Workshop's first product and is the worlds first hubless self propelled skate. Since its release, it has garnered several prestigious design awards, including the Bronze IDEA Award in 2010 and is part of the permanent collection at the Henry Ford Museum. The ELBY is an extension to the expanding Brooklyn Workshop product line that caters to longboarders everywhere.
Riviera Paddlesurf was born from a family's love of SUP surfing. Established in coastal Southern California 2007 as the leading brand exclusive to creating Stand Up Paddle specific products only, Riviera Paddlesurf is still family owned and operated. We are stoked to produce premier designs utilizing the newest technologies that bring together and inspire people to live adventure filled, healthy lifestyles. We provide the highest quality Stand Up Paddle boards available from Ron House, Timmy Patterson, Jeff Clark, and our signature line, Riviera. Whether you are a beginner, novice or expert, we have a stand up paddleboard to suit your needs. We also manufacture Riviera SUP Paddles, Apparel, and Accessories.
Our selection of high performance stand up paddle boards are made in a variety of constructions from traditional EPS Foam, Fiberglass, and epoxy... to Heated/Pressurized molded boards, Carbon Fiber, Bamboo and Inflatable boards. We have the knowledge and experience to build high performance SUP's, and apply top quality construction to meet the needs of the Stand Up Paddler. Thanks for stopping by...Enjoy the Glide.
REEF was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. So, they created a high-quality sandal that could keep up with their active (ahem, party) lifestyle. They moved to Southern California to manage the REEF brand and produce the iconic sandal that made REEF what it is today.
Now 35 years later, we’re still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, bar-b-queing, metal detecting, sand castle building, day drinking, guitar playing, or just hanging at the beach...beach any way you want. Our products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not.
And when you love the beach as much as we do, you need to take care of it. So, we’ve pledged to help preserve and restore beaches and oceans around the world so that everyone has the opportunity to Beach Freely.
Since it's beginnings in 1969, Quiksilver has combined function, fit, art and fashion to develop boardshorts and clothing for mountain and ocean lovers across the globe. While still sticking to the core roots of the mountain and the wave, Quiksilver has become recognized as the premium youth lifestyle and culture clothing brand within the action sports market. Quiksilver has an ever-changing array of materials, prints, and technologies. In addition to boardshorts, Quiksilver designs and produces an entire line of lifestyle apparel, wetsuits, and snow outerwear available across the globe. Our elite team of athletes have become icons throughout the world. Our mission is inspire the youth and progress as the world around us evolves.
Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. Prior to starting Hurley, Bob made a name for himself as one of the preeminent young board shapers in Huntington Beach, and soon the world, eventually becoming the go-to shaper for the 1978 World Champion, Rabbit
Bartholomew. Obsessed with making boards that were lighter, faster and more flexible, Bob eventually translated that innovation ethos to board shorts, and the rest is history. Today, you can find Bob “product-testing” at home in Newport Beach, Hawaii or at some of the best waves around the world.
Dunkelvolk roots are in the land and sea. Our culture, our origins and legends are reflected in the unique creations of our artists. Our history has been forged with the exploits of our athletes who thrive on varied and impressive planet geography. This inspires us and forms the core of our strength.
Dunkelvolk - Made of Peru
Dunkelvolk is a word of German origin that translated into English means "hidden side". The central concept of Dunkelvolk is that there is a hidden potential in all of us that never came to the surface. You can be a great artist or an amazing athlete and it's time to show it!
Being different is an art.
FREEGUN represents trend, graphic design, a lot of creativity and fun, all mixed to give a brand firmly young and offbeat. FREEGUN is one of the most creative brands, producing videos all the year who reach a lot of views. With more than one million of followers, FREEGUN is one of the biggests sportswear and lifestyle community.
Fox Racing is the global leader in motocross and mountain biking gear and apparel since 1974. We outfit the world’s best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit.
Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximize the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style.
Our Company was born in 1962 inspired by the first toe sandals born in Japan, the Zhori. The rice-grain sole is a tribute to the first Japanese flip flops, the soles are made by vulcanized rubber which make them very durable, non slippery, they do not smell and they are very comfortable.
Havaianas is an international company that spreads the Brazilian style over 100 countries.
We have a lot of different models so you can combine as you want, because we are continuously refreshing without losing the essence of our brand.
Today, Havaianas encompasses a complete Brazilian lifestyle brand. We work hard for you to wear and enjoy Brazilian style all year.
Established in 1975 and acquired in 2007, Oakley is one of the leading product design and sport performance brands in the world, chosen by world-class athletes to compete at the highest level possible. The holder of more than 850 patents, Oakley is also known for its innovative lens technologies, including PRIZMTM. Oakley extended its position as a sports eyewear brand into apparel and accessories, offering men’s and women’s product lines that appeal to sport performance, active and lifestyle consumers. As of December 31, 2018, the Group operated 361 Oakley “O” stores worldwide (including 81 franchised locations).
In 1994, Peppers Sunglasses was founded with the vision to bring affordable, high quality polarized sunglasses to the market.
For the past 20 years, we have worked closely with designers and factories to produce an innovative line of sports and lifestyle sunglasses. Using influences from the top trends from around the world, we bring our customers the most current colors and styles. We are also constantly improving our sunglasses to stay on top of the ever-changing technology that goes into our frames and lens construction.
At Peppers Eyeware, we pride ourselves on servicing our customers, which is one of the most important parts of our business. Each pair of Peppers sunglasses comes backed by our lifetime warranty. We want you to focus on having fun in the sun, instead of worrying about small accidents that may happen along the way.
With a wide variety of lenses and frame styles, we are confident that you will be a life-long customer. We look forward to being with you as you carve your own path.
SP is the fresh, freestyle division of the Snow Pro company. The Snow Pro was founded by Thomas Krenn in 1987, and made its name in snowboarding throughout the 90s by producing solid, technical plate bindings from a factory in Birgel, Germany, where soft bindings were also manufactured under the name Rage starting in 1993. In 1996 SP opened a factory in Slovakia, and started to develop and produce new soft snowboard bindings. With its unique FASTEC reclining highback system, SP bindings are rapidly gaining popularity. The easy to use, one-hand operated system can be found on every SP binding, from the basic models to the super light pro series. Innovative technology combined with stylish paint jobs guarantees the success of the austrian brand. Using the patented Fastec system, the company produces bindings to several major snowboard brands worldwide.
Northwave is an Italian manufacturer of snowboard and cycling equipment. Northwave was started by Gianni Piva in Montebelluna, Italy and is owned by the Piva family. Gianni Piva had wanted to add snowboards to his company for many years, and after over 10 years of being in the snowboard industry, Northwave started up Venue snowboards. Due to the such high success in the action sports industry, Piva decided to develop cycling shoes. So, in 1993, Northwave cycling shoes started in production.
Horsefeathers Clothing is brand which dates back to 1989, when it started as a high-school art project in British Columbia, Canada. The brand grew and developed exponentially after 1992 when first collections actually intended for sale were created out of European Headquarters in Pilsen, CZ. In over 20 years on the market, the brand has grown to be present in most European countries as well as in more exotic markets such as China. The products have always received the greatest attention to detail, quality and styling and are manufactured in cooperation with leading and proven factories in Portugal, Czech Republic, Greece, Bulgaria, China, Cambodia and Taiwan.
In 1995, Ride Snowboards acquired 5150 Snowboards. Under the K2 banner since 1999, 5150 is known for high quality, durable snowboards, boots and bindings for all skill levels. 5150’s products are designed in Seattle, WA and tested and ridden on the Cascade mountain range of the Pacific Northwest.
At Amplid, they know from a lifetime of experience that great equipment makes all the difference in the mountains. An extra second of control, one more inch of pop, a flex pattern that feels harmonious from the start to the end of a turn; little points of difference like these inspire confidence and make your time in the mountains more rewarding.
Rob Kaplan founded Dakine in 1979 with an innovative surf leash. This led to more surfing related products, which were built to withstand the tough conditions of the north shore surf of Hawaii. In Hawaiian slang, "Da kine" means "the best" and they have made every attempt to live up to that label.
In 1986, Dakine began its relocation to Hood River to be closer to their main markets. Here Dakine could design, develop, and manufacture its famous bags & surfing accessories. Now in the heart of the Columbia Gorge and at the base of Mount Hood, they were in a hotbed for North American windsurfing, snowboarding, skiing, and mountain biking.
The location also helps Dakine maintain its competitive edge by giving the product development team a demanding environment for developing and testing products.
Entering the 1990s, Dakine entered the snowboard and winter glove market, and in 1996, Dakine backpacks unveiled the Dakine Heli Pack, a new standard in minimalist daypacks.
In 2001 Dakine began manufacturing kite boarding accessories, and in 2004 celebrated its 25th anniversary, a long way from that first leash Dakine has grown consistently over its 29-year history. They have exclusive distribution in more than 50 countries including North America, Europe, Eastern Europe, Russia, Asia, Middle East, Africa and Latin America. Sales are basically equal for domestic vs. foreign markets.