ORIGINAL STRAW LIFEGUARD cap ORIGINAL STRAW LIFEGUARD cap

Founded in 1995, with roots going back to the sport’s first days, Liquid Force has become the leader in wakeboard related products and apparel.  Founders Tony Finn and Jimmy Redmon were two pioneers in the sport of Wakeboarding credited with creating the sport.

Finn was the developer of the Skurfer which is largely regarded as the product that put wakeboarding on the map, and Redmon is regarded as the most influential and creative designer of products since the sports inception.  Working together, they have helped grow Liquid Force to the top within the wakeboarding segment. With the additions of a wakeskating, wakesurfing and kiteboarding division, as well as a core retailer apparel program, sales for the Encinitas, CA based company now commands a large percentage of market share.